AWOL Vision announced that NFL quarterback Kirk Cousins will be its newest brand ambassador, stepping into the role as the company wraps up its CES 2026 debut. The partnership pairs Cousins with both AWOL Vision and its premium sub-brand Valerion in a move that aims to connect cutting-edge home technology with everyday lifestyle experiences.
Cousins, known for his precision and leadership on the field, says his personal values line up with what the brand stands for. He shared that AWOL Vision’s products bring immersive experiences to the home, whether it is watching a big game, hosting a movie night, or spending time with family and friends. The focus, he said, is on making moments feel vivid and alive.
The ambassador announcement comes alongside the launch of AWOL Vision’s Aetherion projector series, which debuted at CES this year. These ultra-short-throw projectors aim to deliver stunning 4K clarity on screens up to 200 inches while eliminating distracting visual artifacts and enhancing contrast. The company says its technology is designed to create big, immersive visuals that feel like you are at the heart of the action.
AWOL Vision’s founder and CEO highlighted that the collaboration with Cousins reflects a shared belief in quality and connection. The company wants its products to be part of daily life rather than just pieces of tech hardware, and bringing in a recognizable figure like Cousins is part of that strategy.
For sports fans, gamers, and home theater enthusiasts, the new ambassador role is meant to highlight how innovative audiovisual gear can elevate shared experiences and bring stadium-style viewing into the home. The collaboration signals a growing trend of tech brands working with athletes to appeal to broader audiences and make advanced technology feel more personal and engaging.
Kirk Cousins’ new role as AWOL Vision brand ambassador reinforces the company’s vision of creating immersive everyday entertainment experiences that bring people together.
