Dreame Technology has announced a major new global partnership with football icon Cristiano Ronaldo, marking one of the company’s biggest branding moves to date as it pushes deeper into the premium smart home market.
Built around the slogan “Dreame to Win,” the partnership aims to connect Dreame’s high-end smart home technology with Ronaldo’s globally recognized image of discipline, performance, and excellence. The company says the collaboration reflects its growing international ambitions after years of expansion in AI powered home appliances and smart cleaning technology.
Dreame described the partnership as more than a traditional sponsorship deal, positioning it instead as a long-term alliance centered around innovation and premium lifestyle experiences. Ronaldo will appear across Dreame’s global marketing campaigns and product ecosystem, helping promote the brand’s vision of intelligent living powered by advanced technology.
“I am always looking for partners who share my drive for excellence and my commitment to hard work,” Ronaldo said in the announcement. “Dreame is a brand that innovates and delivers top-tier performance, making life easier and better.”
The collaboration will span Dreame’s full lineup of products, including smart cleaning systems, major home appliances, personal care devices, and kitchen appliances. The company says the goal is to showcase how AI driven technology can improve daily life while maintaining a premium experience.
Dreame executives also emphasized the symbolic connection between the athlete and the brand. Global President Colm Chang said Ronaldo’s focus and consistency closely align with Dreame’s mission to push technological boundaries and lead the smart home industry globally.
The partnership comes at a time when Dreame is rapidly expanding beyond robot vacuums and home cleaning into a broader smart lifestyle ecosystem. The company has become increasingly aggressive in the premium market segment, competing with established global brands through high performance products and AI based automation features.
By teaming up with one of the world’s most recognizable athletes, Dreame is clearly aiming to strengthen its international brand identity and position itself as more than just a home appliance company. The move also reflects a broader trend of tech brands using major sports figures to connect lifestyle, luxury, and technology into a single global image.
